Nice Graphix’s Search Engine Optimization Service is carefully implemented using the process described below. By using this method you will greatly improve your business’s visibility from local searches in major search engines and local directories. Our process is separated into two parts On-Page SEO and Off-Page SEO.
We created this graphic to outline the different elements of the SEO puzzle. By breaking your site’s SEO into manageable sections you will be able to create a very thorough local presence. Click to enlarge the image.
On-Page SEO Checklist
These on-page attributes are easily controlled your webmaster. Each element needs attention.
Your content is very important to your user and search engines. Create easy to use information and add graphics to illustrate your points. Search engines will also read and categorize your information based on what it finds. Be as thorough as possible to properly index your information as fresh and relevant content.
1. Quality – The quality of your content plays a big part of how humans read and enjoy your information. Designing content for humans should be your focus, do not design for search engines. Offer content that is original, up to date and relevant to the other pages in your site.
2. Research – Before you write a line of copy for your individual pages, first visit the Google ad words keyword planner. Type in your keyword ideas and your target market and search. Use the keywords that have the highest searches locally.
3. Words – Now that you have a new list of actual local search terms sprinkle them lightly into your content. Be sure to bold and italicize them occasionally throughout the page. Be sure to use your main keyword very close to the beginning and end of the content.
4. Engage – Start with this basic outline of what you want to say, take a moment and ask yourself: Does this engage my audience? Is it easy to read and understand your message? How can I add an extra edge to what I am offering?
5. Fresh – Is the information your offering new and exciting? Is it exactly what you are offering to your customers right now? Make sure your information is fresh and up to date.
Careful HTML page structuring ensures that your page follows guidelines for information layout. Also it gives search engines a wealth of important data about your business like location and language. Your page cannot do without these tags and if they are missing or incorrect they decrease your SEO performance.
1. Titles – Meta Titles describe your content in short sentences Typical meta titles are about 10-70 characters long, including spaces. Create exclusive, page specific titles and make sure they contain your most relevant keyword for that pages information.
2. Description – Meta descriptions are important because this is how your page’s information will be displayed in search engines. Your meta descriptions should be 70-160 characters long. Create exclusive page specific Meta Descriptions and make sure they contain your best keywords.
3. Headings – Meta Heading Tags should be carefully organized. It is important to have only one H1 tag and a few H2 tags per page. Include your keywords into all of your headings.
4. Structure – The overall structure of your back end HTML should not be overlooked.
• Add title and alt text tags to all of your images.
• Do not use flash in your site.
• Use the correct DOC Type information and specify your sites language.
• Add Google Analytics to your site to easily track your SEO progress and also give Google better access to your site’s information. Get analytics here: Google Analytics
• Use correct GEO tag information to clearly identify your location.
• Ensure the Dublin core information exists within your HTML.
• Have easy access social sharing buttons within your pages.
Include these architecture elements into your sites foundation.
1. Crawl – By using correct robots text in each page, search engines will know which pages to index.
2. Duplicate – Eliminate any duplicate content from your site. It only hurts your ranking.
3. Speed – Use a Caching plugin to speed up load times. Your viewer usually won’t wait long periods of time to see your page and Google gives bad marks to slow loaders.
4. URL’s – Your domain name and page names should be short and to the point. Try to include main keywords in page names.
5. Mobile – Does your site work on every device including mobile? 25% of websites viewed in the world are now viewed on mobile devices and that number is increasing. Are you missing out on those customers because your site doesn’t work on their device? Google also takes this into account.
You should never use any of these practices in your SEO campaign. Multiple violations stack up against your overall ranking.
1. Thin – Thin or no content on your pages gives your reader little information about your product or service. Google has no way to categorize your information if there is none. Give your reader the valuable information they are looking for.
2. Ads – Ads distract viewers from your content and should only be used “below the fold”.
3. Stuffing – Do not use an excessive amount of your keywords in your content. “Lightly Sprinkle”. Keyword Overload is a negative mark.
4. Hidden – Never hide keywords in the background or using invisible text.
5. Cloaking – Hiding your URL is also a negative mark.
Off-Page SEO is your next important step. Follow our guide to increasing your local visibility using organic search engine optimization techniques.
Register your business with local directories Free Directory Submission List.
If your thinking “This is too much work for me and I’d like someone to take care of this for my business.”. Nice Graphix can manage the entire process for you including monthly reports and suggestions tailored specifically for your business for your business. Read more about what we offer: Search Engine Optimization Service by: Nice Graphix
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