ToeJoez

Posted by on Apr 12, 2013 in New Designs | 4 Comments
ToeJoez

New Design | ToeJoez Flip-Less Flip Flops

Project Description: ToeJoez Sandals

• Create Brand Logo for Multiple Products
• Create Color Variations for New line of ToeJoez
• Create Hang Tag to display sandals

Part 1 Creating the Brand Logo:

I began the project by creating the logo design that would be used on the insole of the shoe and the hanger design.
With direction from my client Steve I began developing ideas. This is the final version of the logo before any color treatments or variations.

Because I will use this logo again in the rest of the designs it needed to be created first in Adobe Illustrator. This allows it to be scaled to any size without distortion.


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Part 2 Creating Color Variations of existing girls sandals:

Original Sandal Design
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This is the original design in needed of color variations and new logo on the insole.

I began by creating an Illustrator drawing of the 3 parts of the base of the shoe to separate the individual colors. Then using Photoshop I removed the strap from the original image. Then removed the text from the strap.

 

3 part shoe sole Illustrator Drawing.
Wordpress Design | Logo Design | Graphic Design | SEO | SEM | Internet MarketingOnce the pieces have been separated I can begin assembling them in Photoshop in the right color schemes with shadows and highlights. Adding the extras will make them look more like the finished product.

 

Final Samples Delivered
Once the selected colors have been integrated into the shoe I added the color swatches and the layout for the insole printing. To complete the design I added the shadowing as a final touch.
ToeJoez Women’s Sandal New Design: Magenta Insole / Silver Strap & Black Insole / Silver Strap.
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Part 3 Create Hanger Design to hold Sandals at the display rack.

Once the logo and sandals were complete the hanger design would be the final piece of this project.
Color variations of hangers for men’s and women’s shoes.
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Check out all of the ToeJoez Flip-Less Flip Flops

Complete Product:
Toejoez FootwearToejoez Footwear
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4 Comments

  1. Steve
    April 10, 2013

    I am the owner/creator of the ToeJoez sandals for men and women that I like to call “Flip Nots” instead of flip flops because the darn things stay on your foot the way something should.

    I have been very, very impressed and extremely thrilled with the work Dan has done for our company. The guy is so creative but more importantly he seems to pick up on the requested idea very quickly, like almost instantaneously and then executes it with ease. At least he makes it look easy to me, the customer.

    I can’t recommend him enough to anyone needing graphic work, etc. I am just realizing some of the other products he offers and fully intend to make his work a solid part of our sandal companies growth.

    His rates are very reasonable and again his work is Excellent! Anyone reading this is free to email me directly at “Steve@ToeJoez.com” if they have any other concerns about having this guy ROCK your site and images.

    RIGHT ON DAN, and thank you so very much.

    Steve Arnold
    Owner/ToeJoez Footwear
    San Diego

    Reply
    • NiceGraphix
      April 12, 2013

      Your welcome Steve, and Thank you for using my services! It’s been a pleasure working with you!

      Reply
  2. Barbara
    May 26, 2013

    Love the “Flipnot”Toejoes” Problem trying to order. HELP

    Reply

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