New Design | ToeJoez Flip-Less Flip Flops
• Create Brand Logo for Multiple Products
• Create Color Variations for New line of ToeJoez
• Create Hang Tag to display sandals
Part 1 Creating the Brand Logo:
I began the project by creating the logo design that would be used on the insole of the shoe and the hanger design.
With direction from my client Steve I began developing ideas. This is the final version of the logo before any color treatments or variations.
Because I will use this logo again in the rest of the designs it needed to be created first in Adobe Illustrator. This allows it to be scaled to any size without distortion.
Part 2 Creating Color Variations of existing girls sandals:
I began by creating an Illustrator drawing of the 3 parts of the base of the shoe to separate the individual colors. Then using Photoshop I removed the strap from the original image. Then removed the text from the strap.
3 part shoe sole Illustrator Drawing.
Once the pieces have been separated I can begin assembling them in Photoshop in the right color schemes with shadows and highlights. Adding the extras will make them look more like the finished product.
Final Samples Delivered
Once the selected colors have been integrated into the shoe I added the color swatches and the layout for the insole printing. To complete the design I added the shadowing as a final touch.
ToeJoez Women’s Sandal New Design: Magenta Insole / Silver Strap & Black Insole / Silver Strap.
Part 3 Create Hanger Design to hold Sandals at the display rack.
Once the logo and sandals were complete the hanger design would be the final piece of this project.
Color variations of hangers for men’s and women’s shoes.
Check out all of the ToeJoez Flip-Less Flip Flops