Artwork by: Dan Riley

How to Design a Logo

How to Design a Logo: The detail of creating logos from start to finish. Our Logo design service is amazing and will get real results for your business!

This guide is designed to help lay out the thinking process of a logo design into easy steps. Follow along and create logos that you can be proud of. Don’t be afraid if your first design isn’t the greatest logo ever designed. It takes practice and attention to detail to be good at anything. Don’t give up!

The bulk of this guide is centered around the Burly’s Chuck Wagon logo design. I believe it is a great example of the many points involved in creating a great logo

Let’s get started on How to Design a Logo:


Brain storming:

To create logos for any industry we first must understand what the company provides, competitors and target audience. This will give us a starting point for icons/graphics, font styles and color choices that will appeal to your target audience. After researching your necessities begin developing some initial concepts.

A logo will be used in many places. Such as websites, signs, business cards, flyers and many other places. Be sure to design with that in mind. Create your design in Adobe Illustrator (recommended) or a minimum of 300 DPI x 10 Inches (smallest side) Adobe Photoshop document.

Here are some things to think about before you design a logo:

1)    Will the Logo contain a graphic or icon?

2)    Is the focal point the text or the graphic?

3)    What style do you want to convey? Classy, Clean, Retro, Flat, Edgy etc…

4)    Where will this logo be used?

5)    Will your idea work in color and black and white

6)   Does the design work on dark and light backgrounds?

7)    Will your Idea still translate when very small?

8)    What 2-3 Color scheme fits the industry best?

9)    Font choices? Visit for sweet free fonts.

10)  Create multiple directions to choose from!

Collect Related Materials:

After the brain storming session you should have some creative ideas to work with. Use Google to collect some similar images for reference material. These will come in handy while creating your first concepts. Tip: Organize your files before hand. Create a main folder with folders inside for your resources, scans and designs.


Start working out your ideas ON PAPER literally. Create some thumbnails work on the best of these. Incorporate “Contrast, Depth and Perspective” into your ideas. Take your time and create multiple ideas. The sketches don’t need to be perfect. Most great design ideas begin in the sketch phase. The design below is a great example of how important sketches really are. This design went through four or five sketches and then a few revisions to the finished design. Without the initial sketch this would have never been as successful as it is.
Tip: Be sure not to skip this step!

Sketch and final logo for Burly’s Chuck Wagon
Burly-Sketch Burly-Finished

Digitize your ideas:

Either scan or photograph your best ideas at 72 dpi around 6 inches. Save them into .jpg files.
Tip: I always use my phone to photograph my ideas and they instantly drop right onto my computer with Dropbox.

Create your file:

Create a new Adobe Illustrator (preferably) or Photoshop document. Place your .jpgs into your document.
Tip: Save your page right away and continue to save frequently.


Redraw your idea:

Perfect your icon/graphic using your preferred tool. Incorporate feeling and style into your idea. The entire Burly’s Chuck Wagon design was created in Adobe Illustrator. This allows the design to be scaled from one inch to ten feet without losing any quality in the image.
Tip: Use your related materials as references during this phase.

Illustrator line drawing and color version of the Burly’s Pig

Find your font:

Choosing a font can be a lengthy process. It is best to keep an open mind when choosing a font. You may have an idea of fonts you like for the project but they don’t always work. Try a variety of fonts in both upper and lowercase letters. Get a feel for how your text should read. Are there letters that work well together? Look for creative ways to spice up your text. Can you change one letter color or connect 2 letters in a nice way? Think of ways outside the box to deliver a smooth flow and look. Tip: Thick fonts are much easier to read from a distance. Hence many major corporations use them. Readability is everything, keep that in mind during your font selection

Keep your fonts to a minimum.


Add your color scheme:

Try out different color variations and combinations. Try shades and tints. Does the logo work on dark and light backgrounds? Use 2-3 colors in your color scheme.

Tip: keeping the colors to a minimum will make your design less busy and more attractive. Try your design on many different color backgrounds to hone your colors precisely.

Burly’s Main Color Scheme

Add finishing touches:

Depending on the style of the logo I will add finishing touches accordingly.

Many of these designs include a wide variety of finishing touches. Including shadows, gradients and other fine touches.

A variation of finishing touches (click to see larger image)

Step back:

Print out your designs and hang them up on a wall. Think about your idea carefully. Share your idea with others and get feedback. Give your brain time to work out the glaring issues and create new directions. Tip: I like to work on 2-3 different ideas per day for 2-3 consecutive days. This allows me to have a fresh perspective each day and create completely new concepts that are very different from each other.

Make changes:

Take some time away from the design process, you will either love or hate the design. Sometimes you may only need a few minor changes to perfection. If you love it you are done. If you hate it, begin the process again. Tip: Nearly every one of the logo designs that I have completed have gone through a rigorous concept process and then 5-10 minor adjustments to the final selection. Do not be afraid to modify your ideas and continue to push it further.


Keep it relevant to your audience.

Keep it easy to read from up close and far.

Keep it Simple!

Put some love into your work!

Have fun!

Helpful Links:

How to Design a Logo
How to make a website:
On-Page Search Engine Optimization Checklist
Off-Page Search Engine Optimization Checklist
Free Directory Submission List
Top 10 WordPress Plug-Ins
Stop-Word List
Ping List

Comments 2

  1. A logo is not just an image of sign for a company or business, infect it is brand ambassador for every company and business therefore it should be very attractive, creative and unique to attract viewers. In this scenario your shared information is very helpful and effective to create a perfect, unique and eye-catchy logo design. Colors of combination in logo designing is very important and it can make attractive any simple logo. Therefore every designer should be conscious about the selection of colors.

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